As one of the Twelpforce leads, one thing I’ve learned so far in this journey is that there are a lot of companies who are very interested in what we’re doing. To-date, I’ve had conversations with our Best Buy Canada and UK teams, the CarPhone Warehouse team, as well as with other major corporations like HP, Home Depot, CarMax and Turbo Tax. I’ve been happy to share my POV on how we did this, and when boiled down, most people want to know how we got “Leadership Buy-In”.
In our case, leadership was already convinced that “social” was a way for us to change the way brands and humans interact. How we did it was still up in the air, but admittedly that leadership “got it” gave us a head start. When I relay this information, I also usually pair it with the comment that any Senior Leader who doesn’t know that conversations are happening about their brand, or their product in the social space shouldn’t be in their leadership position anymore. Seriously.
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